Environmental Lifestyle

• You move beyond internal benefits to external concerns
• You are extremely verbal and active about your beliefs
• You will forgo price, convenience and utility for your environmental cause

Description: You are interested in earth friendly and organic items. You can be hesitant about purchasing these types of products, though you continue to browse the store shelves for them, reading their labels. You buy them here and there but not on a regular or consistent basis. For most choosing this lifestyle, environmental reasons have been a more deeply embedded part of the earth-friendly purchase decisions, and this is just as important to you as your own personal health. While your personal health may still be your primary concern when purchasing "green" products, the environmental benefits are definitely an added value.